
Graphic Design for Urban Veda
I wanted to explore the brands roots in Ayurvedic practises. Looking at bringing the east into the west through graphic design.
Photo Reference (Google)
Urban Veda, is an Ayurvedic skincare brand. Inspired by old-age remedies, the four ranges, Neem, Sandalwood, Rose and Turmeric are represented by four rich vibrant colours
The aim with the graphic was to infuse the east with the west. I looked at a range of temples from across Asia, honing in on the elements that make India so unique. Urban Veda having such a vast range of products I felt it only fitting to create a traditional market. The vibrant colours peaking through the stalls creating a bustling atmosphere. Using muted green colours enhanced the brand colours, displayed in the cubes at the bottom. The doors welcoming new buyers into the world of Ayurvedic skincare.